Bariery eksportu

FOR BUYERS SOURCING IN POLAND

THEIR WEBSITE WON'T TELL YOU IF THEY CAN DO THE JOB.

You've seen it before: a manufacturer's site looks solid, the case studies check out, but you still can't tell whether their equipment, tolerances, and certifications actually match your spec.

That's not a problem you can solve from your desk. It's the layer we check before you ever pick up the phone.

That's the difference between betting on a glossy homepage and knowing, from an independent check, what a supplier can actually deliver.

THE GAPS WE FIND, ALMOST EVERY TIME

In August 2026 alone we ran four independent pre-engagement audits: a motor-vehicle accessories manufacturer, an engineering company building process installations, a dust-extraction systems supplier, a structural steel fabricator. Four industries, four different scales, the same diagnosis.

The examples below are pulled straight from those findings.

01. IDENTITY SCATTERED ACROSS DOMAINS AND NAMES

What it looks like Several domains run in parallel: an old one, a current one, a foreign-language one, sometimes a leftover from an old campaign. The company operates under two or three different legal names because its structure changed over the years. The email address in the footer doesn't match the one on the invoice.

What it costs you In one audit we found five domains and three legal entity names under a single company. A Western buyer's procurement team trying to verify that supplier hits conflicting data and freezes the vendor registration - with no explanation. Nobody ever finds out why the deal went quiet.

What we check We cross-check what's published online against the company register and its invoices, and trace every domain, redirect, and historical name back to one authoritative set of facts - so you don't have to untangle it yourself.

What you get One verified identity record for that supplier — the domains, legal names, and contact details cross-checked and confirmed, ready to drop straight into your vendor registration.

02. THE FOREIGN-LANGUAGE VERSION IS A DECOY

What it looks like The language switcher is there. Click it, and you get content in a different language than the one you picked, a 404 error, or the same Polish page at the same address.

What it costs you In one case, the English version was written correctly and in full — but it lived behind a language parameter with no address of its own. Search engines never indexed a single English page, so you'd never find it searching in English, and no one could send you a working link. All that work, and it doesn't function. In another case, the company claimed to serve the German market and even had a local office there — yet the German version of the site returned an error.

What we check We test every language version end to end — real URLs, real navigation, real content — and check whether the technical vocabulary matches what your industry actually uses, not a word-for-word translation.

What you get A confirmed answer on whether that supplier's language version actually works — before you rely on a link they send you after a call or a trade show.

03. THE PROOF EXISTS — IT'S JUST NOT ON THE SITE

What it looks like The company's most valuable material - its client list, completed projects, technical sign-offs, certificates - sits in an old news archive, on an abandoned domain, or only in the engineers' heads. The current site doesn't carry a single case study.

What it costs you At one company, the full client list - spanning fuel-station networks, workshop chains, and vehicle manufacturers - sat on a domain abandoned since 2012. The current site carried none of those names. A buyer who stumbled onto that list got proof of scale and, in the same breath, a signal that nothing had happened since. At another, the FAT acceptance record for a reactor built for one of the largest pharmaceutical manufacturers - the kind of reference that opens doors across Europe - was buried as a routine news post.

What we check We pull the evidence out of archives and technical documentation and translate it into one consistent format: starting point, technical challenge, solution applied, measurable result. The source is the company's own documentation, not a self-reported questionnaire.

What you get Five to eight verified case studies for that supplier, in one consistent format — evidence you can actually check against, not marketing copy.

04. NO PATH TO GET IN TOUCH

What it looks like The contact form exists only on the contact page. Product pages, project descriptions, and offer pages all end with no call to action.

What it costs you You land on the exact machine you need and you're ready to ask for a quote, but you have to find your own way back through the menu to do it. Most interest gets lost right there. That's the moment where all the work put into the product description stops paying off.

What we check We check whether an inquiry path exists at every point interest can form on their site. A request for quote, a request to test at the plant, a service question, each needs its own working path, and we flag where it's missing.

What you get A clear map of how to actually reach that supplier once you're interested, so you don't lose the thread hunting through their menu.

05. YOUR INQUIRY GOES INTO A BLACK HOLE

What it looks like No analytics tool runs in the site's code. No Google Analytics, no data layer, no tracking pixel.

What it costs you You email a supplier and hear nothing back. From where you're sitting, that reads as indifference. In reality, nobody on their side even knows the message arrived, because nothing on their site tracks who's asking what, or from where. A company that can't see its own inbound interest can't manage it, and you're the one left wondering why you never heard back.

What you get One more data point in the same picture: whether this is a company that notices when someone like you shows interest, or one where your inquiry disappears into a black hole.

06. GOOGLE DOESN'T KNOW WHAT THEY ACTUALLY DO

What it looks like The files that control indexing return an error or still carry the unedited default template. The sitemap has no foreign-language versions. Page addresses are raw database IDs. There are no descriptions for search engines to build a result from.

What it costs you Search for one company and the description under its name in the results was a fragment of its cookie policy. That's the first sentence about the business anyone ever reads. Search for another and, even though the site had English and German pages, none of them were in the sitemap, so none of them showed up. The company could be perfectly visible inside Poland and functionally invisible everywhere else, no matter how good the content actually was.

What we check We check whether the basics are even in place: working page addresses, a complete sitemap, search descriptions, correct language tags, and redirects that survive a site restructure. If they're not, it's not that the company has nothing to show, it's that search engines can't see it.

What you get An honest read on whether a search for this supplier will actually surface what they do, in every language you'd search in, not just Polish.

07. YOU CAN'T TELL WHAT THEY CAN ACTUALLY MAKE

What it looks like The site tells you what the company makes, but not within what limits. No machine list, no maximum part size, no tolerances, no materials worked, no welding certifications, no throughput capacity. The production page, if it exists at all, is a photo gallery of the shop floor without a single spec.

What it costs you The earlier point about proof answers what a company has already done. This one answers what it can do, and a buyer making an investment decision needs both answers. A foreign engineer has a part with specific dimensions and a specific standard, and is looking for one thing: can they handle it. When there's no answer, they don't send an inquiry, they move on to a supplier who lists its ranges right on the site. In supplier qualification, missing this data is often a formal reason for rejection before a conversation ever happens.

What we check We document the real capabilities from technical files and conversations with the production team, then translate them into the parameters a buyer actually works with: maximum size and weight, materials worked, tolerances, certificates and qualifications, typical lead times.

What you get A capability sheet, one table an engineer can read in under a minute to decide whether that supplier belongs on your shortlist. The same material then plugs straight into your supplier qualification forms.

WE START WITH A FREE FEASIBILITY CHECK

We are not asking you to decide anything upfront. We start with a free preliminary check that shows which of the seven barriers apply to your candidate supplier and what they could cost you.

The check is based on open sources only, without access to their internal systems. You get a document, not a sales pitch. If after reading it you decide there is nothing worth discussing, that is fine. We will tell you that ourselves, if that is the conclusion we reach.