PESTAL PROJEKT
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What is Pestal Projekt?
Pestal Projekt is a contract manufacturing partner with over three decades of experience, serving global suppliers of process technologies. The company specialises in large-scale and precision prefabrication of steel structures for critical sectors such as mining, energy, process industry, and offshore.
The production facility combines an advanced CNC machinery park with certified welding under the highest engineering supervision, and specialist application of advanced anti-corrosion and anti-erosion coatings. It represents a complete manufacturing base capable of delivering the most complex engineering projects on the European market.
Business challenges and barriers: case study
Despite a powerful manufacturing base and thousands of successful projects, the company faced an image barrier in international operations. The key problem was the lack of modern sales tools tailored to the standards and requirements of Western markets. An outdated online communication structure, absence of basic website security measures, and a dry, purely technical description of the offer made it impossible to build trust with demanding contractors from the DACH region and Scandinavia.
The company was perceived through the lens of raw manufacturing capability, rather than as a mature, strategic technology leader.
How did Solce help with the transformation?
- We removed technological barriers by implementing website security and a complete overhaul of the offer presentation.
- We removed technological barriers by implementing website security and a complete overhaul of the offer presentation.
- We designed modern sales tools in digital and print formats. Instead of a plain equipment list, we implemented a benefits structure highlighting intellectual property security procedures and long-term service warranties.
- We conducted an internal audit, extracting and structuring key achievements from over three decades of company activity. We transformed dispersed project data and statistics into solid, readable proof of market recognition and competitive advantage.
- We planned and implemented a structure of new content sections on the website, precisely aligned with the decision-making path of industrial clients. In parallel, we integrated advanced analytics tools for monitoring traffic and lead conversion.
- We created proprietary technical content optimised not only for traditional search engines, but above all for AI language models and answer engines (Generative Engine Optimization), securing brand visibility in modern supplier discovery systems.
- We took over operational management of the company's corporate profile, implementing a brand positioning strategy as the go-to expert of choice. Through systematic publication of substantive content, we build direct reach among engineers, operations directors, and key B2B decision-makers.
As part of a 90-day pilot programme based on the "Leadership through Results" model, Solce carried out a comprehensive digital and tooling transformation of Pestal Projekt.
All sales materials and communications were based on a personal, in-depth technical audit conducted by Solce directly on the production floor. As a result of these actions, Pestal Projekt achieved full readiness for the precise acquisition of multi-million contracts through Account-Based Marketing (ABM).