AUDIT
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WHAT YOU GET, AND WHY IT'S FREE
The pre-engagement audit is a document of a dozen or so pages. In it we describe what the Polish market sees when it looks at your company, or what we find when we look at the Polish suppliers on your list, what commercial effect that has, and which findings call for a board decision rather than an instruction to an employee.
We work exclusively from open sources: the website in every language version, the sitemap, the configuration files, registry records and financial statements. No access to your systems, no logins, no questionnaires.
We do not do this out of courtesy. The audit is our sales process. After reading it you either see that a conversation is worth having, or you do not. Both answers are fine with us, and both take less time than a sales presentation.
WHAT'S INSIDE
A dozen or so pages, seven chapters. Below is what you will find in them.
- Executive summary on page one. Five findings and one overriding conclusion, so the CEO knows everything after two minutes of reading.
- Company profile built from registry data. Revenue, result, headcount and revenue per employee over the last few years, laid out so you can see whether the constraint sits in production or in the flow of inquiries.
- Risks that call for a board decision, kept separate from executive tasks. Usually three to four. These are the things an instruction to an employee will not fix.
- Detailed findings, each with a weight and with evidence. Every one carries a CRITICAL, HIGH or MEDIUM label, a description of the commercial effect, and a specific address or file where you can verify it in a minute.
- An action plan with phases, weeks and measures. What we do, in what order, and how you will know it is starting to work.
SAMPLE FINDINGS
The examples below come from real audits carried out for specific companies. We do not name them, because every audit is confidential material and yours will be treated the same way.
CRITICAL
The same product page reachable at two completely different addresses in the translated version of the site. Both work, both return content. The site competes with itself and splits its value between its own duplicates. It is also a signal of an unfinished migration, which prompts a question about the technical condition of the whole application.
HIGH
The homepage headline written in an aspirational register, on a site whose reader is a technical director accountable for capital spend, running costs and line output. That register does not reach him and it lowers the technical credibility of the sender. All the more painful because the product pages underneath were written far better than the layer wrapping them.
MEDIUM
A typo in the address of the company's most important reference publication. The address is permanent and visible every time it is shared. A trivial mistake with a disproportionate cost, because in procedures where documentation diligence is a supplier evaluation criterion, someone will notice.
WHAT THE AUDIT DOES NOT COVER
The last chapter of every audit lists what we did not check. Not to cover ourselves, but so that you know how much weight to give what you have just read.
- We have no access to your analytics, your CRM, your bidding history or your sales data. We work with what anyone can see from the outside, and we base our conclusions on that alone.
- We do not measure site performance with testing tools and we do not run an accessibility audit. Both areas stay unassessed and we say so plainly in the document.
- Conclusions drawn from indirect material are marked as hypotheses to be confirmed in conversation, not as findings. The distinction is visible next to every such conclusion.
- We do not issue legal opinions or compliance assessments. We point out the commercial effect and refer you to your own adviser, even when the matter looks obvious.
- We do not hand over implementation instructions. The audit is there to show what is not working and what effect that has, so the board can judge the scale and take a decision. How it gets done is implementation, not diagnosis.
WHAT HAPPENS NEXT
The audit is not a lead-in to a sales presentation. Below is exactly what follows once we send it.
- You get the document by email. No presentation, no intro call, no signing up for anything.
- If you want, we go through the findings together. An hour on a call, walking through the document point by point, agreeing what is urgent and what can wait.
- If after that call there is nothing to talk about, we stop there. It happens, and we are usually the ones to say it first, because not every company needs us.
- Jeśli jest, przechodzimy do 90-dniowego pilotażu. Warunki, fazy i podział pracy opisujemy na stronie Jak pracujemy.
More questions? Check our frequently asked questions.
REQUEST YOUR FREE CHECK
Filling it in takes a minute. We need the website address so the audit can start without an extra round of emails. We reply within 24 hours.